Warner Bros. intends to release each of the 17 films currently on its 2021 slate on HBO Max in the US at the same time as each film opens in US cinemas. Each film will be available on HBO Max for a period of one month, after which the film will revert to being a cinema exclusive before heading to other release windows as normal (digital, disc, streaming, pay-tv, etc).
Not all of the 17 proposed titles have a confirmed release date and it’s possible dates to shift yet again in response to the ongoing COVID-19 situation, but Warner Bros…
Mulan had its Hollywood premiere on March 9th 2020 but its scheduled worldwide release at the end of that month was cancelled as COVID-19 swept the globe and cinemas closed their doors. After repeatedly delaying the film’s theatrical release, Disney has decided that the time has come to see some return on its investment. This need for additional revenue is evidenced by the company’s latest quarterly earnings release, in which it reported an approximate drop in operating income for the quarter of $2.9bn when compared to the same period in 2019.
To watch the film upon its release on September…
· New streaming strategy features three services
· These products will serve free, broad pay and premium consumer segments
· Broad pay segment will introduce a ‘House of Brands’ to the CBS All Access service
· This ‘House of Brands’ strategy exploits the strength of the company’s individual content brands
· The differentiated strategy could sidestep discoverability issues facing existing generalist services
In the recent earnings call, president and CEO of ViacomCBS Bob Bakish outlined the company’s strategy: “Our going forward approach to streaming is rooted in the belief that the streaming world will evolve similarly to the linear world…
· Disney+ had acquired 26.5 million subscribers by the end of 2019 following its launch in the US, Canada and other territories
· International rollout set to effectively guarantee continued subscriber growth
· Original content will be key to retaining existing subscribers and attaining more discerning new subscribers
· A lack of original content in Q1 and Q2 2020 could result in slight US declines, but these will be offset by international gains
· Some high-profile series have been brought forward to help meet demand
Disney+ finished the year (28 December 2019) with a subscriber base of 26.5 million. In…
· CBS’s affiliate and subscription fee revenue in 2019 is up on 2018 figures
· Broadcast Intelligence data indicates that CBS’s D2C services, CBS All Access and Showtime SVoD, are the primary driver of growth.
· Spend on original content for these services is increasing as spend on acquisitions decreases
· Spend on original content is set to continue post-merger
Attempts to re-merge US media conglomerates CBS and Viacom have been ongoing for the last few years. A deal was finally announced in August 2019 and is set to be completed in December 2019.
Merger related costs have been called…
The Disney D23 Expo last month not only unveiled a raft of exclusive titles for the Disney+ (Muppets Now, Lizzie McGuire, Ms. Marvel), it also offered a first look at the US giant’s aggressive strategy for acquiring subscribers for the forthcoming streaming service.
Attendees at the fan club event were given the opportunity to sign up to Disney+ at a special “Founders Circle” discount of $140.97 for a three-year subscription.
That equates to $46.99 per year, compared to a standard annual Disney+ subscription of $69.99 — meaning the offer was effectively three years’ access for the cost of two.
The demand for more relatable content from India’s younger generation and their adoption of newer technology has kickstarted the OTT market in the country, according to speakers at the Edinburgh TV Festival. An estimated 65% of India’s population of 1.3 billion is aged 35 and under, and the way that generation is driving fundamental change, was assessed in a session entitled Content Curating Culture: High-End Drama in India’s Booming OTT Market.
“India never got its HBO and Showtime moment,” said Mansi Darbar, head of acquisitions & operations at content creation studio Applause Entertainment. …
Media analyst covering the TV and streaming industries. @matthewevenson on Twitter.